The Prize of Success : The Swiss Design Awards and the Closed Networks of Promotion / Jonas Berthod.

Format:

Book

Author/Creator:

Berthod, Jonas, Author.

Contributor:

Swiss National Science Foundation (SNSF), Funder.

Series:

Design Series

Design ; 64

Language:

English

Physical Description:

1 online resource (256 p.)

Edition:

1st ed.

Place of Publication:

Bielefeld : transcript Verlag, [2024]

Language Note:

In English.

Summary:

In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards thus play the role of bellwethers of the scene. However, criticisms inevitably arise. Speaking in hushed tones, designers speculate as to why a colleague won over another. Rumours have it that jury members favour their inner circles and exclude competitors. Analysing this universe in detail, Jonas Berthod retraces the recent history of the SDA and the emergence of a new design culture in Switzerland.

Contents:

Frontmatter

Contents

1 INTRODUCTION

2 FROM COMMERCE TO CULTURE: THE ARC OF DESIGN PROMOTION 1917-2001

3 PROMOTIONAL SHIFT: THE SWISS DESIGN AWARDS’ 2002 RELAUNCH

4 PROFESSIONAL SHIFT: THE ARRIVAL OF THE “NEW SCHOOL”

5 THE TAKEOVER: THE NEWCOMERS’ APPROPRIATION OF DESIGN PROMOTION 1999-2020

6 THE PRIZE OF SUCCESS

7 APPENDIX

Notes:

This eBook is made available Open Access under a CC BY-NC-ND 4.0 license: https://creativecommons.org/licenses/by-nc-nd/4.0

Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Apr 2024)

ISBN:

9783839471913

3839471915

OCLC:

1430180269