Bottled : how Coca-Cola became African / Sara Byala.

Format:

Book

Author/Creator:

Byala, Sara G., author.

Series:

Oxford scholarship online.

Oxford scholarship online

Language:

English

Subjects (All):

Coca-Cola Company--Africa--History.

Coca-Cola Company.

Physical Description:

1 online resource (410 pages)

Place of Publication:

New York : Oxford University Press, 2023.

Summary:

Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. 'Bottled' asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. 'Bottled' is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Sara Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small.

Contents:

Cover

Half title

Title

Copyright

Dedication

Contents

Photos

List of Illustrations

Preface

Introduction

1. All That Sparkles: How Coca-Cola Established a Foothold in South Africa

2. From Cape to Cairo: The Sun Never Sets on Coca-Cola

3. Know Your Country: How Coca-Cola Branded a Continent and Itself

4. The Link Between Old and New: Securing a License to Operate

5. A Catalytic Role Untold: Coca-Cola and the Undoing of Apartheid

6. Believe in Africa: Coca-Cola in the New Millennium

7. The Bottom Line: Weighing Coca-Cola's Sustainability

Conclusion

Acknowledgments

Notes

Select Bibliography

Index

Back Cover.

Notes:

Also issued in print: 2023.

Includes bibliographical references and index.

Description based on online resource and publisher information; title from PDF title page (viewed on January 10, 2024).

ISBN:

0-19-777100-9

0-19-776681-1

0-19-776680-3

OCLC:

1390919837