Essentials of Marketing: Theory and Practice for a Marketing Career

Format:

Book

Author/Creator:

Brown, David, author.

Thompson, Alex, author.

Language:

English

Subjects (All):

Marketing.

Physical Description:

1 online resource (484 p.) ill

Place of Publication:

Routledge 2022

Summary:

* Designed as a core textbook for a broad range of essential Marketing courses and modules, with textbook pedagogy included throughout to aid understanding and cement learning. * Uniquely practical and applied in its approach with an emphasis on employability, with a 25,000-word running case study embedded within each chapter, which enables students to 'progress' through a 'marketing career' by applying their newly learned knowledge into realistic and modern context. * Unlike the competition in the area, this is a concise textbook, which is user-friendly for a wide, international readership.

ISBN:

9781000653854

1000653854

OCLC:

1338980613