The Business of the Metaverse : How to Maintain the Human Element Within This New Business Reality / edited by Hemachandran K and Raul V. Rodriguez.

Format:

Book

Contributor:

K., Hemachandran, editor.

Rodriguez, Raul V., editor.

Language:

English

Subjects (All):

Neuromarketing.

Marketing--Psychological aspects.

Marketing.

Metaverse.

Consumer behavior.

Physical Description:

1 online resource (349 pages)

Edition:

First edition.

Place of Publication:

New York, NY : Routledge, [2024]

Summary:

This book fully illustrates the current advancements and results and expands the analysis of human-centric Metaverse applications to business segments and their future effects on overall enterprise management. Essentially, this book elaborates on the impact of the Metaverse across business sectors through the use of case studies.

Contents:

Cover

Half Title

Title Page

Copyright Page

Contents

Preface

Contributors

1. Introduction to the Metaverse in Business Applications

2. Evaluation and Future Impact of a Metaverse in Business

3. Re-wilding Natural Habitats with Flying Robots, AI, and Metaverse Ecosystems

4. Digitalization Impact of the Metaverse on Humankind

5. The Role of AI and the Impact of the Metaverse in Football Management and Marketing: Marketing Tactics and Strategies Used by Brands to Promote Themselves through Football Tournaments

6. Brand Management in the Metaverse

7. Operations Management in the Indian Premier League

8. Impact of Metaverse in the Supply Chain, Logistics, and Manufacturing Sector

9. Influence of Artificial Intelligence in Consumer Decision-Making Process

10. Metaverse: The Pursuit to Keep the Human Element Intact in the Media and Entertainment Industry

11. The Role of AI and Automation in Virtual Recruitment

12. Interplay of Artificial Intelligence and the Metaverse in HR

13. Artificial Intelligence and Fintech Industry-The Metaverse Adoption

14. The Metaverse Technology in Revolutionizing the Insurance Industry

15. Education and Metaverse

16. The Role of AI in Decision Making-Marketing Strategies and How Brands Use IPL as a Marketing Platform

17. Metaverse in Public Sector

18. Application of Metaverse in the Automobile Industry

19. AI and Human Cognizance

20. Emerging Trends of AI and Digital Transactions Replacing Plastic Money in India

Index.

Notes:

Description based on print version record.

Includes index.

Other Format:

Print version: K, Hemachandran The Business of the Metaverse

ISBN:

9781000989786

100098978X

9781000989823

1000989828

OCLC:

1420146439