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Zhongguo chu ban zou chu qu de hua yu quan he chuan bo li gou jian / Zhang Hong zhu.
中国出版走出去的话语权和传播力构建 张宏著.
LIBRA Z462.3 .Z4353 2015
Available from offsite location
- Format:
- Book
- Author/Creator:
- Zhang, Hong, author.
- 张宏, author.
- Language:
- Chinese
- English
- Subjects (All):
- Chinese imprints.
- Publishers and publishing--China.
- Publishers and publishing.
- Civilization, Western--Chinese influences.
- Civilization, Western.
- Chu ban shi ye--zhong wai guan xi--wen hua chuan bo--yan jiu.
- China.
- Physical Description:
- 120 pages ; 24 cm
- Edition:
- Di 1 ban.
- 第1版.
- Place of Publication:
- Suzhou : Suzhou da xue chu ban she, 2015.
- 苏州 : 苏州大学出版社, 2015.
- Language Note:
- Appendix 3 in English.
- Summary:
- 本书从全球视野出发对中国出版走出去的历史和现状进行了详细剖析, 重点指出了中国出版走出去所需解决的两大方面问题, 即话语权和传播力问题, 并对构建中国出版的话语权和传播力提出了建设性对策.本书写作采用了理论-实践的框架以及文献阅读, 跨学科研究, 数据和案例分析等方法, 将中国出版走出去放在全球范围内考察.通过对国际出版现状及出版国际传播格局, 以及中国出版实际和中国出版走出去现状的比较分析, 客观分析了中国出版的国际地位和走出去状况, 找出了中国出版走出去存在的问题.
- Notes:
- Includes bibliographical references (pages 92-100)
- ISBN:
- 9787567215474
- 7567215470
- OCLC:
- 933445482
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