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Guang gao zhu dui da zhong mei ti de ying xiang yu kong zhi : ji yu guang gao hua yu quan shi jiao = Advertisers' influence and control over the mass media : from the perspective of the discourse power in broad advertising communication / Wang Fengxiang zhu.
广告主对大众媒体的影响与控制 : 基于广告话语权视角 = Advertisers' influence and control over the mass media : from the perspective of the discourse power in broad advertising communication 王凤翔著.
LIBRA HF5813.C5 W3544 2012
Available from offsite location
- Format:
- Book
- Author/Creator:
- Wang, Fengxiang, author.
- 王凤翔, author.
- Language:
- Chinese
- Subjects (All):
- Advertising--China.
- Advertising.
- Guang gao--chuan bo mei jie--yan jiu.
- Physical Description:
- 3, 7, 285 pages : illustrations ; 24 cm
- Edition:
- Di 1 ban.
- 第1版.
- Other Title:
- Advertisers' influence and control over the mass media : from the perspective of the discourse power in broad advertising communication
- Ji yu guang gao hua yu quan shi jiao
- 基于广告话语权视角
- Place of Publication:
- Beijing : She hui ke xue wen xian chu ban she, 2012.
- 北京 : 社会科学文献出版社, 2012.
- Notes:
- Includes bibliographical references (pages [263]-278).
- 中国社会科学院创新工程学术出版资助项目.
- ISBN:
- 9787509740255
- 7509740258
- OCLC:
- 1103521243
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