Inarticulate longings : the ladies' home journal, gender, and the promises of consumer culture / by Jennifer Scanlon.

Format:

Book

Author/Creator:

Scanlon, Jennifer, 1958-

Contributor:

EBSCOhost

Edward Potts Cheyney Memorial Fund.

Language:

English

Subjects (All):

Ladies' home journal.

Women consumers--United States--History.

Women consumers.

Advertising, Magazine--United States--History.

Advertising, Magazine.

Popular literature--United States--History and criticism.

Popular literature.

Advertising, Magazine--History.

Popular literature--history & criticism.

United States.

Medical Subjects:

Popular literature--history & criticism.

United States.

Physical Description:

1 online resource (x, 278 pages) : illustrations.

Place of Publication:

New York : Routledge, 1995.

Contents:

1. A Profile of the Ladies' Home Journal

2. Housekeeping: The Greatest Business in the World

3. Women's Paid Work: Setting and Stretching the Boundaries

4. Stoves for Women, Votes for Men: The Journal and Women's Political Involvement

5. The Amateur Rebel: Female Protagonists in Ladies' Home Journal Fiction

6. Advertising Women: The J. Walter Thompson Company Women's Editorial Department

7. "Every Woman Is Interested in This": Advertising in the Ladies' Home Journal.

Notes:

Includes bibliographical references (pages 235-272) and index.

Electronic reproduction. Ipswich, MA Available via World Wide Web.

Description based on print version record.

Local Notes:

Acquired for the Penn Libraries with assistance from the Edward Potts Cheyney Memorial Fund.

Other Format:

Online version: Scanlon, Jennifer, 1958- Inarticulate longings.

ISBN:

9781000101041 (electronic bk.)

1000101045 (electronic bk.)

Publisher Number:

99996127221

9780415911573

Access Restriction:

Restricted for use by site license.