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Selling the future : community, hope, and crisis in the early history of Japanese life insurance / Ryan Moran.
- Format:
- Book
- Author/Creator:
- Moran, Ryan, 1980- author.
- Language:
- English
- Subjects (All):
- Life insurance--Japan--History--19th century.
- Life insurance.
- Life insurance--Japan--History--20th century.
- Mutualism--Japan.
- Mutualism.
- Japan--History--1868-.
- Japan.
- Physical Description:
- 1 online resource (276 pages)
- Place of Publication:
- Ithaca, New York : Cornell University Press, [2023]
- Summary:
- "Examines the early history of the Japanese life insurance industry, from 1881 to 1945. The book focuses on how industry and government figures used concepts of mutuality in insurance marketing, health promotion campaigns, colonial governance, labor policy, and wartime mobilization"-- Provided by publisher.
- Contents:
- Making mutuality profitable: visions of community in the industry's early years
- Creating a desire for life: life insurance sales and marketing
- Delivering security: postal life insurance and social unrest
- Perfecting the social body: bodily habits and health improvement in interwar Japan
- Empire of responsibility: state-sponsored visions of communal life in colonial Korea
- Life at war: life insurance and national solidarity amid wartime mobilization.
- Notes:
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version: Moran, Ryan Selling the Future
- ISBN:
- 9781501773310
- 1501773313
- 9781501773303
- 1501773305
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