The ADA practical guide to internet marketing : SOE, social media, reputation management, patient engagement, content creation.

Format:

Book

Series:

Practical guide series (American Dental Association)

Practical guide series

Language:

English

Subjects (All):

Dentistry--Practice.

Marketing of Health Services.

Practice Management, Dental.

General Practice, Dental.

Medical Subjects:

Marketing of Health Services.

Practice Management, Dental.

General Practice, Dental.

Physical Description:

iii, 131 pages : illustrations ; 29 cm.

Place of Publication:

Chicago, Ill. : American Dental Association, Council on Dental Practice, ©2015.

Summary:

This guide explains the many options for Internet marketing while considering the unique needs of a dental practice, with topics such as: SEO [search engine optimization], keywords, and algorithms in digital marketing; choosing the right social media platforms; Facebook, Instagram, Tumblr, YouTube, Yelp, Google+ and other social media sites; managing positive and negative online reviews; developing social media content; hiring a web designer or online marketing professional; blogging for dentists; delegating social media responsibilities. -- http://ebusiness.ada.org.

Contents:

Building a solid foundation for your dental practice marketing / Naomi Cooper

Putting it together: the building blocks of internet marketing / PBHS [Protective Business and Health Systems]

Posting effective content that engages, provides value, and shares practice culture / Jack Hadley

Creating stronger patient relationships through Facebook / Edward J. Zuckerberg

Blogging for dental professionals / Colleen Greene and Chris Salierno / Reputation management for dentists / Shauna Duty

Search engine optimization / Naomi Cooper

Making the transition from paper to digital marketing / Xaña Winans

Legal considerations for digital internet marketing / the ADA Legal Division

Social media planning / the ADA Council on Communications.

ISBN:

9781941807125

1941807127

OCLC:

900167170