Advertising Law and Regulation / Oliver Bray, Giles Crown, Rupert Earle and Geraint Lloyd-Taylor.

Format:

Book

Language:

English

Subjects (All):

Advertising laws--Great Britain.

Advertising laws.

Physical Description:

1 online resource (1195 pages)

Edition:

3rd ed.

Distribution:

London : Bloomsbury Publishing (UK), 2024.

Place of Publication:

London : Bloomsbury Professional, 2024.

System Details:

text file HTML

Summary:

Covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema.

Contents:

PART 1 Regulatory bodies and how they regulate 1 Introduction 2 Regulatory structure for non-broadcast advertising 3 Regulatory structure for broadcast advertising 4 Regulatory structure for on-demand programme service and video-sharing platform advertising: CAP/ASA and Ofcom 5 Remit: What advertising do the CAP and BCAP Codes cover? 6 Enforcement of Codes: Complaint investigations and projects 7 CAP and BCAP Code rules and ASA/ASAB rulings: Guiding principles and criteria 8 CAP/BCAP Codes and ASA/ASAB rulings: general rules 9 CAP/BCAP Code rules and ASA/ASAB rulings: specific categories 10 Targeting and scheduling of advertising 11Copy advice and clearance 12 Ofcom 13 Competition and Markets Authority 14 Trading Standards 15 Specialist regulatory bodies 16 Challenging regulatory decisions and restrictions PART 2 Key legal areas 17 Consumer protection 18 Defamation 19 Malicious falsehood 20 Trade marks 21 Passing off 22 Contract law 23 Deceit and misrepresentation 24 Breach of confidence 25 Privacy 26 Data protection 27 Copyright and moral rights 28 Discrimination 29 Obscenity, indecency, religious and racial hatred 30 Contempt of court 31 Prize draws, competitions and lotteries PART 3 Specific advertising platforms and techniques 32 Digital advertising and intermediaries 33 Identification of advertisers 34 Influencer marketing 35 Outdoor and ambient advertising 36 Comparative advertising 37 Cinema advertising PART 4 Specific advertising sector rules 38 Accountants 39 Actuaries 40 Alcohol 41 Ambush marketing 42 Animals and birds 43 Architects 44 Aviation 45 British Broadcasting Corporation 46 Care homes 47 Charities 48 Children 49 Contraceptives, pregnancy and sanitary protection 50 Cosmetics, beauty and slimming 51 Currency and postage stamps 52 Dating agencies 53 Diseases, epidemics and pandemics 54 Elections 55 Employment and business opportunities, including pyramid schemes 56 Energy 57 Environment and green claims 58 Financial services, including consumer credit 59 Flags 60 Food and drink 61 Gambling 62 Hallmarks 63 Holidays 64 Housing 65 Human organs 66 Legal professionals 67 Licensed conveyancers 68 Lucky charms and clairvoyants 69 Massage establishments 70 Medical and veterinary professionals 71 Medicines 72 Motoring 73 Offensive weapons 74 Opticians 75 Organic products 76 Pesticides and biocides 77 Political and cause advertising 78 Public telephones 79 The Red Cross 80 Religious advertising 81 Royalty 82 Smoking and tobacco 83 Sponsorship and sports marketing 84 Stolen property 85 Telecommunications and broadband 86 Timeshares 87 Transport and taxis (London) 88 Uniforms 89 Vanity publishing 90 Video games

Notes:

Includes bibliographical references and index.

ISBN:

9781526515445

152651544X

9781526515438

1526515431

9781526515421

1526515423

OCLC:

1426864593