Philippine digital cultures : brokerage dynamics on YouTube / Cheryll Ruth Soriano and Earvin Charles Cabalquinto.

Format:

Book

Author/Creator:

Soriano, Cheryll Ruth R., 1977- author.

Cabalquinto, Earvin Charles B., author.

Series:

Asian visual cultures.

Asian visual cultures

Language:

English

Subjects (All):

YouTube (Electronic resource).

Digital media--Social aspects--Philippines.

Digital media.

Social media--Philippines.

Social media.

Physical Description:

1 online resource (240 pages) : illustrations (black and white).

Place of Publication:

Amsterdam : Amsterdam University Press, [2022]

Summary:

Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures, its steady uptake and appropriation in a social media-savvy nation such as the Philippines requires a critical examination of its role in the continued reconstruction of identities, communities, and broader social institutions. This book closely analyses the diverse content and practices of amateur Filipino YouTubers, exposing and problematising the dynamics of brokering the contested aspirational logics of beauty and selfhood, interracial relationships, world-class labour, and progressive governance in a digital sphere.

Contents:

Lights, camera, and click the notification bell!

Brokering in a digital sphere

Self

Relationships

Labour

Politics

YouTube and beyond.

Notes:

Previously issued in print: 2022.

Includes bibliographical references and index.

Online resource; title from PDF title page (viewed on January 30, 2023).

Other Format:

Print version:

ISBN:

1-003-70133-7

9789048552443

9048552443

9781003701330

OCLC:

1347259913