Race, taste and the grape : South African wine from a global perspective / Paul Nugent.

Format:

Book

Author/Creator:

Nugent, Paul, 1962- author.

Language:

English

Subjects (All):

Wine industry--South Africa--History.

Wine industry.

Wine and wine making--South Africa--History.

Wine and wine making.

South Africa--Race relations--Economic aspects.

South Africa.

Physical Description:

1 online resource (xix, 353 pages) : digital, PDF file(s).

Edition:

First edition.

Place of Publication:

Cambridge : Cambridge University Press, 2024.

Summary:

"Offers a detailed history of Cape wine from the late nineteenth century to the present, exposing how race has shaped patterns of consumption through statistics, marketing and advertising materials. Considers how regulation of the industry arose, why it failed, and what the impact of this has been locally and globally"-- Provided by publisher

Contents:

Introduction

history through a wine glass : empire, slavery and microbes

Contesting the moral high ground : overproduction and the temperance onslaught, 1880-1928

"South africa calling the world" : KWV regulation and the struggle over quality, 1924-1940

Orchestrating a white wine revolution : merchants, farmers, cooperatives and consumers, c. 1940-1962

De-racializing the liquor laws : temperance, wine and the consumption of race, 1928-1964

Bureaucracy without the state : the KWV system and its discontents, 1962-1986

Selling wine to the many : competition, branding and advertising, 1962-1986

A perfect storm : deregulation and restructuring in the wine industry, 1985-2000

The renaissance of South African wine : innovation, sustainability and empowerment since the 1990s

Terroirs, brands and competition : the emerging landscape of South African wine

Conclusion

the mutual entanglement of race and the vine

Notes:

Includes bibliographical references and index.

Title from publisher's bibliographic system (viewed on 18 Mar 2024).

ISBN:

9781009204057

100920405X

9781009204040

1009204041

9781009184274

100918427X