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Lean analytics : use data to build a better startup faster / Alistair Croll, Benjamin Yoskovitz.
- Format:
- Book
- Author/Creator:
- Croll, Alistair.
- Series:
- Lean series.
- The lean series
- Language:
- English
- Subjects (All):
- New business enterprises.
- Entrepreneurship.
- Success in business.
- Marketing research.
- Consumers--Research.
- Consumers.
- Physical Description:
- 1 online resource (xxiv, 409 pages) : illustrations.
- Edition:
- 1st ed.
- Place of Publication:
- Sebastopol, CA : O'Reilly Media, 2013.
- Summary:
- "Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word."--Publisher description
- Contents:
- pt. 1. Stop lying to yourself
- pt. 2. Finding the right metric for right now
- pt. 3. Lines in the sand
- pt. 4. Putting lean analytics to work.
- Notes:
- OCLC-licensed vendor bibliographic record.
- ISBN:
- 9781098168179
- 1098168178
- OCLC:
- 834614819
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