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Marketing management, a systems perspective.
LIBRA HF5415 .L329
Available from offsite location
- Format:
- Book
- Author/Creator:
- Lazer, William.
- Series:
- Wiley marketing series
- The Wiley marketing series.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xiv, 720 pages : illustrations (part color). ; 24 cm.
- Place of Publication:
- New York : Wiley, [1971]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0471519855
- OCLC:
- 119030
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