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ClassPass's business model : analyzing the decade's first unicorn / Kelsey Lawrence.
- Format:
- Book
- Author/Creator:
- Lawrence, Kelsey, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- ClassPass Inc--Case studies.
- ClassPass Inc.
- Business planning--Mathematical models--Case studies.
- Business planning.
- Success in business.
- New business enterprises--Finance.
- New business enterprises.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- ClassPassâs Business Model
- ClassPass’s Business Model
- ClassPass's Business Model
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2020.
- Summary:
- This case covers fitness start-up ClassPass and the recent funding that secured the company's position as the decade's first "unicorn." Although the funding will allow ClassPass to further expand--possibly paving the way to an initial public offering (IPO)--its business model, which some say is wringing profits from boutique gyms, is coming into question.
- Notes:
- Description based on XML content.
- ISBN:
- 1-5297-4126-2
- 9781529741261
- OCLC:
- 1153272089
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