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Diversification in the YouTube content industry / Kelsey Lawrence.
- Format:
- Book
- Author/Creator:
- Lawrence, Kelsey, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- YouTube (Firm)--Case studies.
- YouTube (Firm).
- Advertising--Children's paraphenalia--Case studies.
- Advertising.
- Internet and children.
- Internet marketing--Law and legislation.
- Internet marketing.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2020.
- Summary:
- This case covers the highly profitable children's YouTube channel Cocomelon--which recently announced plans to launch a toy line--in the context of a spike in YouTube content creators who are diversifying into merchandise and other revenue options. Facing tighter federal restrictions on how these channels (specifically those directed at children) can advertise, many have had to re-strategize and enter new markets to maintain profits.
- Notes:
- Description based on XML content.
- ISBN:
- 1-5297-4124-6
- 9781529741247
- OCLC:
- 1153314614
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