Using respondent-driven sampling, entertainment education, and social media to reduce HIV in the African American community / Susan L. Davies [and three others].

Format:

Book

Author/Creator:

Davies, Susan L., author.

Series:

SAGE Research Methods Cases : Medicine and Health.

SAGE Research Methods Cases: Medicine and Health

Language:

English

Subjects (All):

HIV infections--United States--Prevention--Case studies.

HIV infections.

African Americans--Diseases--Case studies.

African Americans.

Social media--Influence--Case studies.

Social media.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications Ltd., 2020.

Summary:

HIV transmission rates are disproportionately high among African Americans in the Deep South. To address this, the Community Influences Transitions in Youth Health (CITY Health II) study focused on decreasing HIV transmission rates among 18- to 25-year-old African American emerging adults living in resource-poor southern urban communities. CITY Health II is a 5-year HIV prevention study that tests the efficacy of a peer-driven entertainment education intervention compared with an attention-control intervention using a cluster randomized trial design. We enlisted nine musicians and groups to help us create an entertaining and educational web-based video series, "The Beat HIVe," for study participants to view on smartphones and share with peers on social media. Videos each consist of a brief question-and-answer session with the artists about central HIV prevention topics, followed by a performance of their original material. Data collection interviews at baseline, 3-month, and 6-month follow-up assessed sociodemographics, risk and protective behaviors, social networks, and peer norms. This case study highlights two novel research methods that bring unique strengths to increase research rigor and feasibility. Respondent-driven sampling (RDS) is a recruitment method that accesses participants' existing social networks to recruit a representative sample from the target population. Timeline Followback is a calendar-based interview method designed to facilitate recall by quantifying specific risk behaviors over time. Outcomes from this study will help to inform optimal ways to reach at-risk populations through education entertainment and peer diffusion to improve sexual health behaviors.

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-4418-0

9781529744187

OCLC:

1162446776