Airbus expansion : a stroke of genius or a grave risk? / Philippe Rebière, Hareesh Mavoori.

Format:

Book

Author/Creator:

Rebière, Philippe, author.

Mavoori, Hareesh, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Airbus Industrie.

Boeing Company.

Organizational change--Case studies.

Organizational change.

Business networks--Case studies.

Business networks.

Airbus aircraft.

Physical Description:

1 online resource : illustrations.

Other Title:

Airbus Expansion

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2020.

Summary:

Airbus boldly launched a disruptive restructuring of the aerospace sector by acquiring the Bombardier CSeries program, its ailing low-passenger-capacity Canadian competitor. Boeing, the key global competitor of Airbus, was in turn forced to reinvent itself in depth and launch the initiative Boeing 2025. For its part, Airbus faced multiple challenges and made bold bets, producing more to ensure its sales conquer the service market and cater to Asian customers. Airbus chose to offensively manage its industrial partnerships. This case traces the events faced by Airbus since 2010 and discusses how management transformed the group's business portfolio. Students ought to consider several questions. On which axes has the restructuring of the portfolio focused? What strategic approaches have been deployed? What performance was achieved by the group?

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-0423-5

9781529704235

OCLC:

1162854822