1 option
Coca-Cola, Fanta, and the Nazis : lessons in business ethics from the most famous U.S. carbonated drink / Sabithulla Khan.
- Format:
- Book
- Author/Creator:
- Khan, Sabithulla, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Coca-Cola Company.
- Social responsibility of business--United States--Case studies.
- Social responsibility of business.
- Branding (Marketing)--United States--Case studies.
- Branding (Marketing).
- Consumer behavior--Germany--History--20th century--Case studies.
- Consumer behavior.
- World War, 1939-1945.
- Germany--History--1933-1945.
- Germany.
- Physical Description:
- 1 online resource.
- Other Title:
- Coca-Cola, Fanta, and the Nazis
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2020.
- Summary:
- This case examines how the origin of Fanta, a popular drink created by Coca-Cola, is rooted in Nazi Germany. The case examines the ethical dilemmas of continuing to brand and promote a drink that has a sinister past, given that it was not only created, but also thrived in Nazi Germany when the US was at war with Germany. The lens of corporate social responsibility is used to examine the business practices of the company in both the past and in the present. The question of rebranding Fanta is relevant as corporate social responsibility is about building a company that is aware of justice and fair play when doing business.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-0625-4
- 9781529706253
- OCLC:
- 1162853626
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.