1 option
Incentivizing student attendance : rewards programs in collegiate athletics / Jonathan Benedek, Erin McNary.
- Format:
- Book
- Author/Creator:
- Benedek, Jonathan, author.
- McNary, Erin L., 1979- author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- College sports--United States--Management.
- College sports.
- College students--Recreation--United States.
- College students.
- Sports--Economic aspects--United States.
- Sports.
- Motivation in education.
- Physical Description:
- 1 online resource.
- Other Title:
- Incentivizing Student Attendance
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2020.
- Summary:
- Due to declining student attendance at sporting events, college sport marketers are utilizing new methods to engage the student body and incentivize attendance. One such incentive is the implementation of student reward programs. How can sport marketers effectively structure and promote their student reward program to increase student engagement? This case allows students to gain an understanding of the issue, analyze it from several angles, and conceptualize effective solutions.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-0864-8
- 9781529708646
- OCLC:
- 1162870793
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.