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Nike and Adidas : a rivalry made in heaven? / Sabithulla Khan.
- Format:
- Book
- Author/Creator:
- Khan, Sabithulla, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Nike (Firm).
- Adidas USA (Firm).
- Competition--United States--Case studies.
- Competition.
- Capitalism--United States--Case studies.
- Capitalism.
- Sneakers--United States.
- Sneakers.
- Footwear industry--United States.
- Footwear industry.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Nike and Adidas
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2020.
- Summary:
- This case places the evolution of Nike and Adidas in the context of the rivalry between these two firms and helps students reflect on the nature and effects of competition. While focusing on sneakers and delving into the history of how these firms developed, this case helps students understand the issue of monopolies and competition in a free market economy, in addition to helping them frame this issue in terms of social identity theories.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-3540-8
- 9781529735406
- OCLC:
- 1162864418
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