The Starbucks joint venture in India : making expansion in India as successful as it was in China / Adam Kramer, Lauren Chell, Brian Vargo, Kristy Fletcher Williams, Sharon Wilson, Amanda Bullough.

Format:

Book

Author/Creator:

Kramer, Adam, author.

Chell, Lauren, author.

Vargo, Brian, author.

Williams, Kristy Fletcher, author.

Wilson, Sharon, author.

Bullough, Amanda, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

International business enterprises--Management--Case studies.

International business enterprises.

Franchises (Retail trade)--China--Case studies.

Franchises (Retail trade).

Franchises (Retail trade)--India--Case studies.

Physical Description:

1 online resource : illustrations.

Other Title:

Starbucks Joint Venture in India

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2020.

Summary:

This case study examines Starbucks' expansion into India and the new Tata-Starbucks joint venture. Because of its success in China, Starbucks leadership was excited about expansion in India. However, the company has struggled to get a foothold and quickly become profitable in India. In this case, students are first put in the position of a Starbucks executive in India. To provide helpful context, students are then provided with background information about the Starbucks expansion into China and India and then presented with the particular challenges that the leaders at Starbucks faced in India. Students are asked to consider the leadership decisions that must be made and come up with some appropriate next steps.

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-4072-X

9781529740721

OCLC:

1162859392