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Walmart's failed entry into Germany : were cultural gaffes to blame? / Sabithulla Khan.
- Format:
- Book
- Author/Creator:
- Khan, Sabithulla, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Wal-Mart (Firm).
- International buisness enterprises--Case studies.
- International buisness enterprises.
- Export marketing--Case studies.
- Export marketing.
- Physical Description:
- 1 online resource.
- Other Title:
- Walmartâs Failed Entry Into Germany
- Walmart’s Failed Entry Into Germany
- Walmart's Failed Entry Into Germany
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2020.
- Summary:
- This case analyzes the failure of Walmart's entry into Germany and invites students to consider the effectiveness of different market entry strategies. By placing the organizational culture of Walmart in context, the case helps readers understand the macroeconomic forces that may have led to Walmart's failure in Germany despite its success in other regions as the world's largest retailer.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-3524-6
- 9781529735246
- OCLC:
- 1162871064
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