Chinese signs : an introduction to China's linguistic landscape / Zheng-sheng Zhang, San Diego State University.

Format:

• Book

Author/Creator:

• Zhang, Zheng-sheng, author.

Language:

English

Subjects (All):

• Chinese language--Writing.
• Chinese language--Study and teaching--English speakers.
• Mandarin dialects--Study and teaching--English speakers.
• Signs and signboards--China.

Physical Description:

1 online resource (x, 227 pages) : digital, PDF file(s).

Edition:

First edition.

Place of Publication:

Cambridge ; New York, NY : Cambridge University Press, 2024.

Summary:

"Highlighting stylistic and rhetorical characteristics, this book explores the written form of Mandarin Chinese in a range of everyday settings, fully illustrated with pictures of the signs throughout. Authentic and up-to-date, it is ideal for students learning Chinese, as well as researchers interested in the linguistic landscape of China"-- Provided by publisher

Contents:

• Cover
• Half-title
• Title page
• Imprints page
• Contents
• Acknowledgments
• Part I General Characteristics
• 1 Why Signs?
• Signs as Part of the Linguistic Landscape
• The Ability to Read Signs Is a Practical Necessity
• Signs Make Good Learning Materials
• General Learning Objectives
• Intended Audience
• Signs Included in This Volume
• Presentation Format
• Learning Outcomes
• Suggested Learning Activities
• Organization of the Book
• 2 Stylistic Traits
• Classical Chinese Lexical Elements
• Mixed Compound Words with both Classical and Non-classical Components
• Flouting Grammatical Rules
• Abbreviations
• Aliases Totally Different from Official Names
• 3 Rhetorical Devices
• Punning with Homophony
• Punning with Partial Homophony
• Clever Exploitation of Graphic Shape of Characters
• Symmetry and Parallelism
• Couplets
• 4 Non-Uniform Format
• Traditional and Simplified Characters
• Text Orientation
• Part II Essential Signs
• 5 Airport and Arrival
• Learning Outcomes
• Suggested Learning Activities
• 6 Hotels
• 7 Basic Services
• Places for 'Bodily Function'
• Getting Hydrated
• Courtesy Amenities
• Getting Connected and Charged Up
• Banks and Banking
• Miscellaneous Services
• 8 Getting Your Bearings
• Entry and Exit
• City Names
• Names of Roads and Streets
• 9 Getting Around
• Trains
• Metro/Subway
• Bus, Taxi
• Driving
• Biking
• Suggested Learning Activities
• 10 Eating
• Wine or Dine?
• Other Names for Restaurants
• Some Restaurants Specializing in Regional Cuisines
• Some Popular Foods
• Ordering, Picking Up, and Taking Out
• Names of Dishes without Cooking Verbs
• Names of Dishes with Cooking Verbs
• (Parts of) Menus
• 11 Shopping
• Types of Business
• Inside a Business
• Payment Methods
• Sales and Saving
• Receipts
• 12 Schools and Offices
• Educational Institutions at Different Levels
• Offices
• 13 Culture and Entertainment
• Museums
• Historical Sites
• Temples
• Books
• Entertainment
• Public, Scenic Spaces
• Miscellaneous
• Media
• 14 Alerts!
• It is Forbidden!
• Please Don't!
• Be Careful!
• Safety
• 15 Health
• Pandemic-related
• Drugstore and Drug
• A Hospital and a Clinic in Shanghai
• Part III Other Signs
• 16 Advertising
• Commercials
• Formal Appeal

Notes:

• Includes bibliographical references and index.
• Title from publisher's bibliographic system (viewed on 29 Feb 2024).

ISBN:

• 9781108983167
• 1108983162
• 9781108983259
• 1108983251
• 9781108979603
• 1108979602