Adding another tool to the belt at Planet Bean / Mike von Massow, Bruce McAdams.

Format:

Book

Author/Creator:

Von Massow, Mike, author.

McAdams, Bruce, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Cunningham, Byron.

Planet Bean.

Coffee shops--Canada--Ontario--Marketing--Case studies.

Coffee shops.

Success in business--Case studies.

Success in business.

Strategic planning--Case studies.

Strategic planning.

Physical Description:

1 online resource.

Place of Publication:

London : International CHRIE, 2018.

Summary:

This case study introduces Planet Bean as a coffee roasting company with three coffee houses in Guelph, Ontario. The company's successful past can be attributed to its strong commitment to producing environmentally sustainable and socially conscious coffee. With increased competition from Starbucks and other operators, Byron Cunningham the company's CEO is concerned that relying on this current brand proposition will not be enough to maintain their position in the market. Cunningham is worried that Starbucks reputation and ability to deliver quality service could become a competitive advantage if Planet Bean does not adapt to compete in this realm. Students are asked to analyze the context that Planet Bean operates in and produce a service strategy that will ensure the company's continued success in the marketplace.

Notes:

Originally Published Invon Massow, M., & McAdams, B. (2018). Adding another tool to the belt at Planet Bean. Journal of Hospitality & Tourism Cases, 6(4), 26–31.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-1996-8

9781529719963

OCLC:

1141318204