1 option
Airtel : pricing in the cannibalisation era and transition to data / Arvind Sahay, Tara Tiwari.
- Format:
- Book
- Author/Creator:
- Sahay, Arvind, author.
- Tiwari, Tara, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Airtel (Firm).
- Competition--India--Case studies.
- Competition.
- Strategic planning--Case studies.
- Strategic planning.
- Telecommunication--India--Management--Case studies.
- Telecommunication.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Airtel
- Place of Publication:
- London : Indian Institute of Management, Ahmedabad, 2018.
- Summary:
- Airtel, a telecommunications company, experienced increased competition after the entrance of Reliance Jio in 2017. Reliance Jio offered free calls for life and competitive tariff plans to consumers and as a result Airtel saw a decline in its average revenue per user. Airtel must create a new pricing plan to protect its revenue and market share of the Indian Telecommunications industry.
- Notes:
- Originally Published InSahay, A., & Tiwari, T. (2018). Airtel: Pricing in the Cannibalisation Era and Transition to Data. IIMA/MAR0496. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
- Description based on XML content.
- ISBN:
- 1-5297-0960-1
- 9781529709605
- OCLC:
- 1141296454
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.