An exploration into the marketing of country club management : member's motivation / James Butler, SoJung Lee.

Format:

Book

Author/Creator:

Butler, James, author.

Lee, SoJung, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Country clubs--Management--United States--Case studies.

Country clubs.

Customer relations--Management--United States--Case studies.

Customer relations.

Marketing--United States--Case studies.

Marketing.

Strategic planning--United States--Case studies.

Strategic planning.

Physical Description:

1 online resource : illustrations.

Other Title:

Exploration Into the Marketing of Country Club Management

An Exploration Into the Marketing of Country Club Management

Place of Publication:

London : International CHRIE, 2017.

Summary:

The case study discusses the importance of members' motivational factors in recruiting new members in a private country club in the south-western region of the United States. The study explores the issues and challenges of creating a membership sales initiative for a club as a stand-alone business entity not being operated through a real estate developer. A private country club organization is dependent upon members joining on a continuous basis for the club to be sustainable. The study takes the students through the membership dilemma facing a private country club after turnover to develop marketing strategies for recruiting new members.

Notes:

Originally Published InButler, J., & Lee, S. (2017). An exploration into the marketing of country club management: Member's motivation. Journal of Hospitality & Tourism Cases, 5(3), 9–22.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-1400-1

9781529714005

OCLC:

1141318709