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Analyzing Unilever's pledge to cut back on plastics / Allegra Hobbs.
- Format:
- Book
- Author/Creator:
- Hobbs, Allegra, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Unilever (Firm)--Case studies.
- Unilever (Firm).
- Social responsibility of business--Case studies.
- Social responsibility of business.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2020.
- Summary:
- This short case asks students to consider Unilever's 2019 pledge to dramatically cut its use of virgin plastic at a time when other companies are making similar choices to signal their eco-friendliness. What are the costs and benefits of the choice to reduce plastic use, and what forces may be motivating Unilever's decision?
- Notes:
- Description based on XML content.
- ISBN:
- 1-5297-2948-3
- 9781529729481
- OCLC:
- 1141327276
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