Announcing waiting time in emergency departments / Martin A. Lariviere, Sarang Deo.

Format:

Book

Author/Creator:

Lariviere, Martin A. (Martin Andre), author.

Deo, Sarang, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Health services administration--Case studies.

Health services administration.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Kellogg School of Management, 2019.

Summary:

First National Healthcare (FNH) is one of the largest private hospital chains in the country. Its hospitals in the Western Florida region recently launched a highly successful marketing campaign that involved posting the current waiting times of their emergency departments on billboards. FNH hospitals in other regions are excited by the success of this campaign and want to follow suit, but the VP of quality assurance is concerned about the accuracy of the method of calculating waiting times. She is also uncertain whether the campaign's strategic objectives align with its actual implementation.

Notes:

Originally Published InLariviere, M., & Deo, S. (2019). Announcing Waiting Time in Emergency Departments. 5-417-750. Evanston, IL: Kellogg School of Management, Northwestern University.

Description based on XML content.

ISBN:

1-5297-0776-5

9781529707762

OCLC:

1141333855