1 option
Authentrex : technology meets tourism in an entrepreneurial venture / Alfonso Vargas Sanchez.
- Format:
- Book
- Author/Creator:
- Vargas Sanchez, Alfonso, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Authentrex S.A. (Huelva, Spain)--Case studies.
- Tourism--Information technology--Case studies.
- Tourism.
- Local Subjects:
- Authentrex S.A. (Huelva, Spain)--Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Authentrex
- Place of Publication:
- London : International CHRIE, 2011.
- Summary:
- Authentrex S.A. is an online travel agency, with multiple online sales channels, based in Huelva, a city in Southwestern Spain, close to the border with Portugal. The company was established in 2005 by two partners, Mark Walker and Carmelo Ferrer neither of whom had any experience with internet technology before the launch of the company. The case focuses on the conceptualization and setting-up of a fully developed destination travel web, and the design of its strategy.
- Notes:
- Originally Published InVargas-Sanchez, A. (2011). Authentrex: Technology meets tourism in an entrepreneurial venture. Journal of Hospitality & Tourism Cases, 1(1), 59–74.
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-1017-0
- 9781529710175
- OCLC:
- 1141290582
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.