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Ciclo Orgânico : the challenge of selling impact / Ruth Espinola Soriano de Mello, Beatriz Figueiredo Velho.
- Format:
- Book
- Author/Creator:
- De Mello, Ruth Espinola Soriano, author.
- Velho, Beatriz Figueiredo, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Chiabi, Lucas.
- Ciclo Orgânico (Rio de Janeiro, Brazil)--Case studies.
- Ciclo Orgânico (Rio de Janeiro, Brazil).
- Industrial management--Environmental aspects--Case studies.
- Industrial management.
- Environmental responsibility.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Ciclo Orgânico
- Ciclo Orgânico
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2020.
- Summary:
- This case study explores the trajectory of Ciclo Orgânico, a Brazilian social enterprise that offers waste collection and composting services to households in Rio de Janeiro. The case presents the dilemma Lucas Chiabi faced when he founded a company whose services provide a single value to the customers: the possibility of reducing negative environmental impacts. More than most ethical and sustainable companies, Chiabi had to deal with the challenge of increasing the perceived value of generating positive impacts and how to sell environmental change.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-0754-4
- 9781529707540
- OCLC:
- 1141315383
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