Cooks first or rules first? Josephine.com's regulatory struggles in the shared economy (A) / Molly Turner.

Format:

Book

Author/Creator:

Turner, Molly, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Small business--Law and legislation--California.

Small business.

Cooperation.

Administrative agencies.

Physical Description:

1 online resource : illustrations.

Other Title:

Cooks First or Rules First? Josephine.com’s Regulatory Struggles in the Shared Economy

Cooks First or Rules First? Josephine.com’s Regulatory Struggles in the Shared Economy

Cooks First or Rules First? Josephine.com's Regulatory Struggles in the Shared Economy

Place of Publication:

London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2019.

Summary:

This case focuses on Oakland-based Josephine Meals (formerly at josephine.com), a shared economy platform that brought local home-based cooks and the neighborhood consumers together to create a market for the distribution of home-cooked meals—outside the channel of established restaurants—and the challenges this start-up faced with regulatory agencies, first with the City of Berkeley's Environmental Health Division and then with the Alameda County Department of Environmental Health, as it began to scale up over a four-year period and navigate through the existing cottage food laws that threatened to shut down business opportunity. Part A describes how Charley Wang and Tal Safron—two tech entrepreneurs just out of college—started Josephine as an online platform in 2014 in Oakland, California, as a way for local cooks, often of modest means, to publicize and sell their home cooked meals directly to consumers in neighboring East Bay communities.

Notes:

Originally Published InTurner, M. (2019). Cooks First or Rules First? Josephine.com's Regulatory Struggles in the Shared Economy (A). The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

Description based on XML content.

ISBN:

1-5297-2459-7

9781529724592

OCLC:

1141315091