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Developing a boutique hotel : a case study in New Bern, North Carolina / Robert O'Halloran.
- Format:
- Book
- Author/Creator:
- O'Halloran, Robert M., author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Hotel management--North Carolina--New Bern.
- Hotel management.
- Marketing research.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Developing a Boutique Hotel
- Place of Publication:
- London : International CHRIE, 2014.
- Summary:
- The case centres on an entrepreneur, who wants to develop a boutique hotel in New Bern, North Carolina. The entrepreneur must convert and renovate two existing buildings in historic downtown New Bern. The primary building is currently a furniture store and the second, connecting building has a dance studio which would serve as ballroom and meeting space for the hotel. The question is: can these facilities be assembled into a successful hotel?
- Notes:
- Originally Published InO'Halloran, R. (2014). Developing a boutique hotel: A case study in New Bern, North Carolina. Journal of Hospitality & Tourism Cases, 3(2), 18–29.
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-1057-X
- 9781529710571
- OCLC:
- 1141338789
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