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Dove : For Real Beauty Campaign / Ernest Baskin, Edythe Miller, Rochelle Onwulata, Jose Vicente.
- Format:
- Book
- Author/Creator:
- Baskin, Ernest, author.
- Miller, Edythe, author.
- Onwulata, Rochelle, author.
- Vicente, Jose, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Advertising--Cosmetics.
- Advertising.
- Product management.
- Cosmetics industry--Management.
- Cosmetics industry.
- Physical Description:
- 1 online resource.
- Other Title:
- Dove
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2020.
- Summary:
- This case prompts discussion of the effectiveness of the Dove For Real Beauty Campaign in reaching women and the need for, and importance of, the cosmetic industry's role in influencing the perception of beauty for women through advertisements. It will also prompt students to discuss the changing standards of beauty in society and the impact brands have on them.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5264-9984-3
- 9781526499844
- OCLC:
- 1141353010
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