Event planning and leveraging for sport tourism development : the case of a rural motorcycle event / Vassilios Ziakas, Sylvia Trendafilova.

Format:

Book

Author/Creator:

Ziakas, Vassilios, author.

Trendafilova, Sylvia, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Hosting of sporting events--Case studies.

Hosting of sporting events.

Special events--Management.

Special events.

Physical Description:

1 online resource.

Other Title:

Event Planning and Leveraging for Sport Tourism Development

Place of Publication:

London : Human Kinetics, Inc., 2018.

Summary:

This case study focuses on planning and leveraging sport events for community-based sport tourism and economic development. It is presented from the point of view of a sport event/marketing coordinator (Ian) within the Convention and Visitors Bureau (CVB) of the fictional rural community of Panorama. He has been assigned to write a report about the potential of organizing (and leveraging) a new motorcycle event tapping into the unparalleled success and experience of two car open road races that the town hosts. Ian is a recent sport management graduate who has just been hired by CVB and hence knows little about the community and its events. He begins preparing his report by collecting information and taking notes in order to understand the community dynamics affecting events and learn from the races with the purpose of identifying what would be the best means to attain benefits from the proposed new event. Drawing upon the theoretical underpinnings of sport event leverage and multi-purpose event portfolios, the case provides the opportunity for students to apply these tenets on a realistic context, taking them through a research path of gradual exploration and discovery of issues and means entailed in event portfolio planning and leveraging.

Notes:

Originally Published InZiakas, V., & Trendafilova, S. (2018). Event planning and leveraging for sport tourism development: The case of a rural motorcycle event. Case Studies in Sport Management, 7(1), 11–16.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-0193-7

9781529701937

OCLC:

1141290067