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Football fever in China. Part A : FC Sochaux-Montbéliard changes its jersey / Xinhua Wittmann, Truong Chi Hieu Nguyen.
- Format:
- Book
- Author/Creator:
- Wittmann, Xinhua, author.
- Nguyen, Truong Chi Hieu, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- LEDUS Club-Limited--Case studies.
- LEDUS Club-Limited.
- FC Sochaux-Montbéliard.
- Tech Pro.
- Soccer--Economic aspects--China--Case studies.
- Soccer.
- Soccer team owners.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Football Fever in China Part A
- Place of Publication:
- London : University of Zurich, 2019.
- Summary:
- This two part case series discusses the historic acquisition of the French football club FC Sochaux-Montbéliard by LEDUS Club Limited, a subsidiary of Tech Pro, the first time that a Chinese company wholly owned a European football club. The first case in the series discusses China's ambitions to become a dominant player on the international football stage and Ledus Club's strategy and investment in FC Sochaux-Montbéliard to promote the team to the top league in French football.
- Notes:
- Originally Published InWittmann, X., & Nguyen, T. C. H. (2019). Football fever in China Part A: FC Sochaux-Montbéliard changes its jersey. S2CSC 011-17-06. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
- Description based on XML content.
- ISBN:
- 1-5297-2409-0
- 9781529724097
- OCLC:
- 1141296984
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