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Geely's acquisition of Volvo. Part B : a needed change in culture / Xinhua Wittmann.
- Format:
- Book
- Author/Creator:
- Wittmann, Xinhua, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Volvo, Aktiebolaget--Case studies.
- Volvo, Aktiebolaget.
- Zhejiang ji li kong gu ji tuan you xian gong si.
- Customer relations--Management--Case studies.
- Customer relations.
- Consolidation and merger of corporations.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Geelyâs Acquisition of Volvo Part B
- Geely’s Acquisition of Volvo Part B
- Geely's Acquisition of Volvo Part B
- Place of Publication:
- London : University of Zurich, 2019.
- Summary:
- This three part case series discusses the acquisition of Swiss car manufacturer Volvo by the Chinese carmaker Zheijan Geely Holding Group. The second case in this series describes Volvo's previous organizational structure and culture under Ford and how under new management Volvo's culture and strategy changed to be more customer centric. Questions still remained however, as to whether Volvo would be able to return to its root under Chinese leadership or if the company would take on a culture with Chinese characteristics.
- Notes:
- Originally Published InWittmann, X. (2019). Geely's Acquisition of Volvo Part B: A needed change in culture. S2CSC 014-17-09. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
- Description based on XML content.
- ISBN:
- 1-5297-2360-4
- 9781529723601
- OCLC:
- 1141317440
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