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Global Genes : communicating the launch of Global Research Initiative Rare X / Garrett Camaren, Madeleine Ginty, James S. O'Rourke.
- Format:
- Book
- Author/Creator:
- Camaren, Garrett, author.
- Ginty, Madeleine, author.
- O'Rourke, James S., author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Global Genes--Case studies.
- Global Genes.
- Strategic planning--Case studies.
- Strategic planning.
- Data collection platforms.
- Patients' associations.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Global Genes
- Place of Publication:
- London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2019.
- Summary:
- Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform. This moonshot proposal is contingent upon the collaboration of various stakeholder groups and will require strategic communicative efforts to deliver the proposal.
- Notes:
- Originally Published InCamaren, G., Ginty, M. & O'Rourke IV, J. S. (2019). Global Genes: Communicating the Launch of Global Research Initiative Rare X. 19-05. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
- Description based on XML content.
- ISBN:
- 1-5297-0675-0
- 9781529706758
- OCLC:
- 1141296508
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