If you build it they will come : Zen Blenderz / Matthew Van Schenkhof.

Format:

Book

Author/Creator:

Schenkhof, Matthew van, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Zen Blenderz--Case studies.

Zen Blenderz.

Restaurant management--Decision making--Case studies.

Restaurant management.

Entrepreneurship--Missouri--Kansas City--Case studies.

Entrepreneurship.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : International CHRIE, 2017.

Summary:

This case focuses on an early implementation and pre-opening planning dilemma at Zen Blenderz, a vegan restaurant that recently opened outside of Kansas City, Missouri. Kirk, the owner and primary decision maker, is perplexed why his pre-opening planning, including the initial business plan, location, staffing, pricing, and operational and marketing strategies, are so different with what the restaurant is experiencing 6 weeks into its opening. Zen Blenderz is struggling; thus, the central topic of the case is to determine what operational changes must occur for Zen Blenderz to remain open. Utilizing the information gathered prior to opening and the financial data for the first six weeks of operation, students are asked to step into Kirk's shoes and make decisions that will allow operations to be sustainable.

Notes:

Originally Published InVan Schenkhof, M. (2017). If you build it they will come—Zen Blenderz. Journal of Hospitality & Tourism Cases, 5(4), 28–44.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-1581-4

9781529715811

OCLC:

1141343173