Improving a destination image through a countywide training for frontline employees : the Welcome to Memphis Project / Inna Soifer, Eun-Kyong (Cindy) Choi.

Format:

Book

Author/Creator:

Soifer, Inna, author.

Choi, Eun-Kyong, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Advertising--Hospitality industry--Tennessee--Memphis--Case studies.

Advertising.

Hospitality industry--Tennessee--Memphis--Employees--Case studies.

Hospitality industry.

Place marketing--Tennessee--Memphis--Case studies.

Place marketing.

Physical Description:

1 online resource : illustrations.

Other Title:

Improving a Destination Image Through a Countywide Training for Frontline Employees

Place of Publication:

London : International CHRIE, 2018.

Summary:

A destination image plays an important role for visitors in their travel-related decision making. This case study demonstrates workforce challenges (e.g., lack of customer service skills, lack of destination knowledge, and lack of training resources) that negatively affect a destination image in the hospitality and tourism industry and explains countywide initiatives that the Memphis Convention and Visitors Bureau has implemented in order to overcome these issues. This case study sheds light on a destination image formation by exploring the impacts of hospitality and tourism employees on visitors' satisfaction with a destination and on the number of visitations to the destination.

Notes:

Originally Published InSoifer, I., & Choi, E. (2018). Improving a destination image through a countywide training for frontline employees: The Welcome to Memphis project. Journal of Hospitality & Tourism Cases, 6(4), 17–25.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-1707-8

9781529717075

OCLC:

1141303054