In case fun happens, keep calm and try to stay dry : managing profitable activities at a resort in spite of mother nature / Amy M. Gregory, Kathryn Norton.

Format:

Book

Author/Creator:

Gregory, Amy M., author.

Norton, Kathryn, active 2015, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Resorts--Case studies.

Resorts.

Tourists--Recreation--Case studies.

Tourists.

Physical Description:

1 online resource.

Other Title:

In Case Fun Happens, Keep Calm and Try to Stay Dry

Place of Publication:

London : International CHRIE, 2015.

Summary:

This case study describes the roles and responsibilities of an actual Activities Director in a resort setting, and explains a situation wherein the Director and her team must make quick decisions impacting revenues, expenses, and guest satisfaction. The case provides an overview as to the evolution and importance of activities as a key component to the resort experience, explains one company's strategic response, and introduces Starwood's Director of Fun and her Activities team as the setting for the case.

Notes:

Originally Published InGregory, A. M., & Norton, K. (2015). In case fun happens, keep calm and try to stay dry: Managing profitable activities at a resort in spite of mother nature. Journal of Hospitality & Tourism Cases, 4(4), 31–37.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-1331-5

9781529713312

OCLC:

1141324405