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Kambly : a small thank you to life / Xinhua Wittmann, Kata Isenring-Szabó.
- Format:
- Book
- Author/Creator:
- Wittmann, Xinhua, author.
- Isenring-Szabó, Kata, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Tekrum--Case studies.
- Tekrum.
- Bakeries--Switzerland--Management--Case studies.
- Bakeries.
- Business planning--Switzerland--Case studies.
- Business planning.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : University of Zurich, 2018.
- Summary:
- Oscar Kambly the former CEO of Kambly, a family run Swiss biscuit manufacturer with a commitment to quality, is considering purchasing a German biscuit manufacturer named Tekrum. Oscar worried that Tekrum, owned by private investors would not fit with Kambly's family business values. Yet could he afford to pass up the opportunity to enter the German market, the fourth largest economy in the world?
- Notes:
- Originally Published In Wittmann, X., & Isenring-Szabó, K. (2018). Kambly – A small thank you to life. S2CSC 018-18-03. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
- Description based on XML content.
- ISBN:
- 1-5297-0706-4
- 9781529707069
- OCLC:
- 1141300027
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