1 option
Lego's Brexit survival strategy / Madeline Rae.
- Format:
- Book
- Author/Creator:
- Rae, Madeline, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- European Union--Great Britain.
- European Union.
- LEGO koncernen (Denmark).
- International business enterprises--Law and legislation--Great Britain.
- International business enterprises.
- International business enterprises--Law and legislation--European Union countries.
- Business logistics--Great Britain--Case studies.
- Business logistics.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2020.
- Summary:
- This short case asks students to consider the broad implications for Brexit on international companies importing goods into the United Kingdom. With a Brexit agreement still up in the air (the voting deadline was further extended from October 31, 2019 to January 31, 2020), many companies are caught in a holding pattern. With a specific focus on how Lego is preparing for Brexit, students are asked to strategize how the company can adapt to expected massive changes in how trade is conducted.
- Notes:
- Description based on XML content.
- ISBN:
- 1-5297-2863-0
- 9781529728637
- OCLC:
- 1141312110
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