Marketing a new boutique resorts : juveniles versus rejuvenation / Randi M. Combs, Godwin-Charles Ogbeide.

Format:

Book

Author/Creator:

Combs, Randi M., author.

Ogbeide, Godwin-Charles, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Canebrake (Resort)--Case studies.

Canebrake (Resort).

Resorts--Marketing--Case studies.

Resorts.

Resorts--Management--Case studies.

Physical Description:

1 online resource : illustrations.

Other Title:

Marketing a New Boutique Resorts

Place of Publication:

London : International CHRIE, 2017.

Summary:

This case study is about how to market Sam and Lisa Bracken's new boutique resort, The Canebrake. Currently, The Canebrake offers fine dining, spa services, and yoga classes. Sam and Lisa are expanding their business to include lodging, with 16 small cottage suites. The foundational philosophy for The Canebrake is to leave guests feeling rejuvenated after a relaxing adult's getaway in their boutique resort. Sam and Lisa are worried that allowing juveniles (children) to stay overnight will negatively affect the atmosphere, and, therefore, the quality of the guests' experience. However, Sam and Lisa do not want the resort to come across as being anti-child, thereby damaging their reputation and image.

Notes:

Originally Published InCombs, R. M., & Ogbeide, G. (2017). Marketing a new boutique resorts: Juveniles versus rejuvenation. Journal of Hospitality & Tourism Cases, 5(3), 38–43.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-1373-0

9781529713732

OCLC:

1141290205