Qdoba Mexican Grill and Virginia Tech : a case study of a strategic partnership / Manisha Singal & Lance Mailem.

Format:

Book

Author/Creator:

Singal, Manisha, author.

Mailem, Lance, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Virginia Polytechnic Institute--Case studies.

Virginia Polytechnic Institute.

Qdoba Mexican Grill--Case studies.

Qdoba Mexican Grill.

Strategic alliances (Business)--Virginia--Case studies.

Strategic alliances (Business).

Physical Description:

1 online resource.

Other Title:

Qdoba Mexican Grill and Virginia Tech

Place of Publication:

London : International CHRIE, 2014.

Summary:

This case illustrates the challenges and successes of building a strategic partnership between Virginia Tech Dining Services (VTDS), a self-operated and award winning university campus dining operation, and Qdoba Mexican Grill, when developing a non-traditional franchise in an institutional setting. While maintaining the integrity of the franchise operation as well as serving the needs of students and campus stakeholders, both parties realize that optimizing the use of resources available, from acquiring physical equipment to managing food safety to training and managing human resources, all aspects require compromise and flexibility. Both partners learned and worked together to make the restaurant location a resounding success.

Notes:

Originally Published InSingal, M., & Mailem, L. (2014). Qdoba Mexican Grill and Virginia Tech: A case study of a strategic partnership. Journal of Hospitality & Tourism Cases, 3(3), 28–42.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-1051-0

9781529710519

OCLC:

1141297555