Thinking "BIG" in China : growth and succession for Beijing International Group / Rebecca Elowitch, Andrew Sides, Gregory L. Stoller.
- Format:
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- Author/Creator:
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- Series:
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- Language:
- English
- Subjects (All):
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- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Thinking “BIG” in China
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2020.
- Summary:
- It has been 10 years since Tom McCarthy and his business partner Lin Xiao Wu founded Beijing International Group, a sports management company that partners with China's government-run sports associations to sell team and individual commercial rights and manage events. Tom is now concerned with succession: Who will take over as chairman/CEO and general manager after he and Xiao Wu step down? He also wonders how the company can generate more revenue and increase its profit margin to sustain long-term success in the ever-evolving and unpredictable Chinese sports sponsorship industry.
- Notes:
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- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-0589-4
- OCLC:
- 1141308698
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