1 option
Turning passion into business : setting up Beliveau Estate Winery / Manisha Singal, Mollie Gehrt.
SAGE Business Cases 2020 Annual Collection Available online
SAGE Business Cases 2020 Annual Collection- Format:
- Book
- Author/Creator:
- Singal, Manisha, author.
- Gehrt, Mollie, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Small business--Management--Case studies.
- Small business.
- Wineries--Management--Case studies.
- Wineries.
- Beliveau Estate Winery--Case studies.
- Beliveau Estate Winery.
- Physical Description:
- 1 online resource : illustrations.
- Other Title:
- Turning Passion Into Business
- Place of Publication:
- London : International CHRIE, 2013.
- Summary:
- The case centres on the entrepreneurial journey of Joyce and Yvan Beliveau in creating Beliveau Estate Winery. The case discusses the motivations and strategic business decisions, like choice of location, product and marketing mix, methods of production, meeting regulatory standards, hiring staff, and financial planning that the Beliveaus implement as they get ready to open the winery to the public and begin sale of their bottled wines.
- Notes:
- Originally Published InSingal, M., & Gehrt, M. (2013). Turning passion into business: Setting up Beliveau Estate Winery. Journal of Hospitality & Tourism Cases, 2(4), 39–51.
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-5297-1129-0
- OCLC:
- 1141290513
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.