Turning passion into business : setting up Beliveau Estate Winery / Manisha Singal, Mollie Gehrt.

Format:

• Book

Author/Creator:

• Singal, Manisha, author.
• Gehrt, Mollie, author.

Series:

• SAGE Business Cases.
• SAGE Business Cases

Language:

English

Subjects (All):

• Small business--Management--Case studies.
• Wineries--Management--Case studies.
• Beliveau Estate Winery--Case studies.

Physical Description:

1 online resource : illustrations.

Other Title:

Turning Passion Into Business

Place of Publication:

London : International CHRIE, 2013.

Summary:

The case centres on the entrepreneurial journey of Joyce and Yvan Beliveau in creating Beliveau Estate Winery. The case discusses the motivations and strategic business decisions, like choice of location, product and marketing mix, methods of production, meeting regulatory standards, hiring staff, and financial planning that the Beliveaus implement as they get ready to open the winery to the public and begin sale of their bottled wines.

Notes:

• Originally Published InSingal, M., & Gehrt, M. (2013). Turning passion into business: Setting up Beliveau Estate Winery. Journal of Hospitality & Tourism Cases, 2(4), 39–51.
• Includes bibliographical references and index.
• Description based on XML content.

ISBN:

1-5297-1129-0

OCLC:

1141290513