Understanding the value and organizational implications of big data analytics : the case of AUDI AG / Christian Dremel, Jochen Wulf, Annegret Maier & Walter Brenner.

Format:

Book

Author/Creator:

Dremel, Christian, author.

Wulf, Jochen, author.

Maier, Annegret, author.

Brenner, Walter, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Audi AG--Data processing--Case studies.

Audi AG.

Big data--Economic aspects--Case studies.

Big data.

Physical Description:

1 online resource : illustrations.

Other Title:

Understanding the Value and Organizational Implications of Big Data Analytics

Place of Publication:

London : Palgrave MacMillan UK, 2018.

Summary:

"Understanding the value and organizational implications of big data analytics: the case of AUDI AG" presents the case of AUDI AG and its attempts to implement big data analytics in its organization. The case highlights the situation of an original equipment manufacturer (OEM) in the automotive industry and the potentials and challenges the emerging technology big data analytics may entail for such organizations. The case tries to help students to grasp the technical characteristics, the value, and organizational implications of big data analytics as well as the distinct types of analytics services. The case is presented through the eyes of Hortensie, an aspiring manager at AUDI, who gained strong interest in the phenomenon of big data analytics and received the task to position it within AUDI. To ramp up the topic big data analytics, AUDI is engaging with industry and design experts as well as an external consultancy ITConsult.

Notes:

Originally Published InDremel, C., Wulf, J., Maier, A., & Brenner, W. (2018). Understanding the value and organizational implications of big data analytics: The case of AUDI AG. Journal of Information Technology Teaching Cases, 8, 126–138.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-0556-8

9781529705560

OCLC:

1141303797