Why is fast casual winning? / Ekaterina Sorokina, Kevin Murphy.

Format:

Book

Author/Creator:

Sorokina, Ekaterina, active 2015, author.

Murphy, Kevin, active 2015, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Fast food restaurants--Management--Case studies.

Fast food restaurants.

Fast food restaurants--Economic aspects--Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : International CHRIE, 2015.

Summary:

This case study analyses the fast casual segment of the U.S. restaurant industry. The segment is thriving, while others continue to struggle to maintain average performance. In an attempt to understand the success of the fast casual segment, the study first looked at its development and history. Then the study explored stories behind the top five leading concepts of fast casual segment: Panera Bread, Chipotle Mexican Grill, Panda Express, Zaxby's, and Five Guys Burgers and Fries. These companies remained the leaders of the segment from 2011 to 2013, which showed their strong positioning in the market and high competitiveness.

Notes:

Originally Published InSorokina, E., & Murphy, K. (2015). Why is fast casual winning?. Journal of Hospitality & Tourism Cases, 4(3), 61–67.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5297-1255-6

9781529712551

OCLC:

1141309128