Recruiting a diverse national sample of teens using Facebook advertising / Kayla Knopp.

Format:

Book

Author/Creator:

Knopp, Kayla, author.

Series:

SAGE Research Methods. Cases.

SAGE Research Methods. Cases

Language:

English

Subjects (All):

Facebook (Electronic resource)--Psychological aspects.

Facebook (Electronic resource).

Internet and teenagers.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications Ltd, 2018.

Summary:

The Defining the Relationship Study aimed to gather information from teens aged 15 to 17 about their use of "defining the relationship" conversations in their romantic relationships. Very little information existed about defining the relationship talks prior to this research, so this study used an exploratory approach to gather descriptive data about defining the relationship talks. Therefore, it was important to recruit a sample that appropriately represented diverse teens across the United States, and I used a variety of strategies to meet that goal. I obtained a waiver of parent permission and used Facebook advertising as an efficient, cost-effective way to reach teens who were interested in participating in this research study; because the vast majority of U.S. teens use Facebook, this method allowed me to recruit a diverse sample of teens from across the United States. I collected data using an online self-report survey that was accessible on a computer, tablet, or smartphone to make the study available to all teens regardless of geographic location or socioeconomic status. To minimize self-selection bias, I used a quota sampling procedure to ensure that we recruited appropriate numbers of participants of relevant demographic identities into the sample. These methods allowed me to obtain a diverse, nationwide sample of 435 teens and to discover new information about the role that defining the relationship talks play in teens' lives.

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

1-5264-3182-3

9781526431820

OCLC:

1023836169